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Michael Wuerges works as a brand and communication strategist with a passion for human behavioural patterns and the influence of technology in creating connections between people and brands, especially in the cultural sector.

After completing his degree in design strategy, Wuerges worked as an art consultant before pursuing a career as a strategist with Springer & Jacoby and Jung von Matt in Hamburg, two of Germany’s most creative agencies, where he worked with some of the world’s most loved brands such as Coca-Cola, Bonaqa or ebay.

The space where the arts, branding, creativity, design and education meet has always exerted a strong fascination on him. With his arrival in Vienna he therefore took the opportunity to work as Brand Manager and, shortly after, as Head of Strategy and Marketing at the Kunsthalle Wien, Vienna’s contemporary arts space, where he was occupied with aligning the institution’s strategy and its offer with the visitor behaviour and needs.

His work as Head of Strategy and Marketing involved leading through disruptive approaches such as the introduction of a completely flexible award-winning identity for the Kunsthalle Wien, designed by belgian designer Boy Vereecken, which was until then unheard of in the cultural sector.

Frequently working in collaboration with other strategists, creatives and institutions, the intention is to create fresh, forward looking, unknown experiences for customers, students and visitors.

Michael Wuerges
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WWTBD – What Would Thomas Bernhard Do.

 

WWTBD – What Would Thomas Bernhard Do. A question asked without a question mark and, as such, no singular answer should be expected.

 

The ten-day festival at the Kunsthalle Wien focused on the central issues of our society, and drew on Thomas Bernhard’s tradition of critical, and sometimes unsettling thinking. The festival transposed Bernhard’s thinking to the present, spreading it through a variety of disciplines so as to work towards a productive analysis of the present. WWTBD – What Would Thomas Bernhard Do featured contributions from practitioners in the visual arts, music, literature, art theory, sociology, philosophy, and economics and was presened through films, performances, panel discussions and concerts. Every day, from two in the afternoon until two o’clock in the morning, a marathon – one without a pre-determined finish line – unfolded.

 

Both the performers, who come together in choreographed sequences and various formats, as well as the audience members, were productively involved in the action. Together, they opened room for interpretation along the fault lines of society.

It was during WWTBD that the new identity of the Kunsthalle Wien was used for the first time. The eagle, as a strong character for the Kunsthalle Wien, and a colored bow, which was designed to symbolize an open plenary accompanied the festival in communicative terms.

 

WWTBD – What Would Thomas Bernhard Do.
Kunsthalle Wien Museumsquartier

17.5.2013 – 26.5.2013

 

#WWTBD

 

Design: Boy Vereecken

Curators: Catherine Hug, Lucas Gehrmann, Nicolaus Schafhausen

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