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Michael Wuerges works as a brand and communication strategist with a passion for human behavioural patterns and the influence of technology in creating connections between people and brands, especially in the cultural sector.

After completing his degree in design strategy, Wuerges worked as an art consultant before pursuing a career as a strategist with Springer & Jacoby and Jung von Matt in Hamburg, two of Germany’s most creative agencies, where he worked with some of the world’s most loved brands such as Coca-Cola, Bonaqa or ebay.

The space where the arts, branding, creativity, design and education meet has always exerted a strong fascination on him. With his arrival in Vienna he therefore took the opportunity to work as Brand Manager and, shortly after, as Head of Strategy and Marketing at the Kunsthalle Wien, Vienna’s contemporary arts space, where he was occupied with aligning the institution’s strategy and its offer with the visitor behaviour and needs.

His work as Head of Strategy and Marketing involved leading through disruptive approaches such as the introduction of a completely flexible award-winning identity for the Kunsthalle Wien, designed by belgian designer Boy Vereecken, which was until then unheard of in the cultural sector.

Frequently working in collaboration with other strategists, creatives and institutions, the intention is to create fresh, forward looking, unknown experiences for customers, students and visitors.

Michael Wuerges
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Silke Otto-Knapp/Carl Fredrik Hill

Questions of Travel (Wien)

 

Taking the poem by the American poet Elizabeth Bishop as its starting point, the exhibition Silke Otto-Knapp / Carl Fredrik Hill. Questions of Travel (Wien) combined works by two artists who, each within their own genre, intensively examined the depiction of landscapes and the interweaving of body and space. Silke Otto-Knapp is drawing on the codes of the stage-like quality of the glass exhibition space.

 

In addition, the exhibition featured drawings by the Swedish artist Carl Fredrik Hill (1849–1911), who also worked intensively with the notion of the stage and used this to create a scenography of expressive self-inquiry.

 

Parallel to the Vienna exhibition, a further exhibition by Silke Otto-Knapp entitled Questions of Travel (Fogo Island) was presented at Fogo Island Gallery in Newfoundland, Canada.
http://fogoislandarts.ca/news/exhibitions/silke-otto-knapp-questions-travel/

 

Silke Otto-Knapp/Carl Fredrik Hill

Questions of Travel (Wien)

Kunsthalle Wien Karlsplatz

12.3.2014 – 25.5.2014

 

#Questions

 

Design: Boy Vereecken

Curator: Martin Walkner

 

 

 

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