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Michael Wuerges works as a brand and communication strategist with a passion for human behavioural patterns and the influence of technology in creating connections between people and brands, especially in the cultural sector.

After completing his degree in design strategy, Wuerges worked as an art consultant before pursuing a career as a strategist with Springer & Jacoby and Jung von Matt in Hamburg, two of Germany’s most creative agencies, where he worked with some of the world’s most loved brands such as Coca-Cola, Bonaqa or ebay.

The space where the arts, branding, creativity, design and education meet has always exerted a strong fascination on him. With his arrival in Vienna he therefore took the opportunity to work as Brand Manager and, shortly after, as Head of Strategy and Marketing at the Kunsthalle Wien, Vienna’s contemporary arts space, where he was occupied with aligning the institution’s strategy and its offer with the visitor behaviour and needs.

His work as Head of Strategy and Marketing involved leading through disruptive approaches such as the introduction of a completely flexible award-winning identity for the Kunsthalle Wien, designed by belgian designer Boy Vereecken, which was until then unheard of in the cultural sector.

Frequently working in collaboration with other strategists, creatives and institutions, the intention is to create fresh, forward looking, unknown experiences for customers, students and visitors.

Michael Wuerges
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Salon der Angst

 

The exhibition Salon der Angst explored the artistic confrontation with the fears of our time across a broad affective and socio-political spectrum. Fear and anxiety are familiar to all. Depictions of fear, terror, and distress are well-tread roads in art history, but also characterize a younger generation’s artistic practice that responds to a contemporary society rife with new and specific fears and insecurities. The artists in this exhibition address these fears in terms of a history of ideas, but also their specific psychological manifestations.

 

Salon der Angst
Kunsthalle Wien Museumsquartier
6.9.2013 – 12.1.2014

 

#Angst

 

Design: Boy Vereecken
Curator: Cathérine Hug, Nicolaus Schafhausen

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