Joseph Brot x Kunsthalle Wien
The Joseph Brot boutiques in Vienna have quickly established themselves as the “most delicious address” for discerning organic food lovers. For the #WWTBD – What Would Thomas Bernhard Do festival, Joseph Brot ensured physical well-being of participants and visitors with a typical Viennese sausage stand which irreverently asked: #WWTBE – What Would Thomas Bernhard Eat? “Heldenplatz-Leberkäse”, “World-Fixer- sausage” and homemade lemonade invited visitors to take a culinary break during
the festival.
After the first glance, and then the first bite one was convinced of the unrivaled taste of traditional baking. And the initial question #WWTBE – What would Thomas Bernhard Eat, needless to say, could be answered by before the second bite.
The communication of our successful cooperation with Joseph Brot owed to the fact that it was embedded in the running theme oft he festival. Joseph Brot introduced a game with abbreviations they were paying a hommage to What Would Thomas Bernhard do and its #WWTBD. Thomas Bernhard, who floated as a critical patron over the festival, acted as a constant.
Joseph Brot x Kunsthalle Wien
WWTBE – What Would Thomas Bernhard Eat.
17.5.2013 – 26.5.2013
Design: Martin Dvorak