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Michael Wuerges works as a brand and communication strategist with a passion for human behavioural patterns and the influence of technology in creating connections between people and brands, especially in the cultural sector.

After completing his degree in design strategy, Wuerges worked as an art consultant before pursuing a career as a strategist with Springer & Jacoby and Jung von Matt in Hamburg, two of Germany’s most creative agencies, where he worked with some of the world’s most loved brands such as Coca-Cola, Bonaqa or ebay.

The space where the arts, branding, creativity, design and education meet has always exerted a strong fascination on him. With his arrival in Vienna he therefore took the opportunity to work as Brand Manager and, shortly after, as Head of Strategy and Marketing at the Kunsthalle Wien, Vienna’s contemporary arts space, where he was occupied with aligning the institution’s strategy and its offer with the visitor behaviour and needs.

His work as Head of Strategy and Marketing involved leading through disruptive approaches such as the introduction of a completely flexible award-winning identity for the Kunsthalle Wien, designed by belgian designer Boy Vereecken, which was until then unheard of in the cultural sector.

Frequently working in collaboration with other strategists, creatives and institutions, the intention is to create fresh, forward looking, unknown experiences for customers, students and visitors.

Michael Wuerges
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Joseph Brot x Kunsthalle Wien

 

The Joseph Brot boutiques in Vienna have quickly established themselves as the “most delicious address” for discerning organic food lovers. For the #WWTBD – What Would Thomas Bernhard Do festival, Joseph Brot ensured physical well-being of participants and visitors with a typical Viennese sausage stand which irreverently asked: #WWTBE – What Would Thomas Bernhard Eat? “Heldenplatz-Leberkäse”, “World-Fixer- sausage” and homemade lemonade invited visitors to take a culinary break during

the festival.

 

After the first glance, and then the first bite one was convinced of the unrivaled taste of traditional baking. And the initial question #WWTBE – What would Thomas Bernhard Eat, needless to say, could be answered by before the second bite.

The communication of our successful cooperation with Joseph Brot owed to the fact that it was embedded in the running theme oft he festival. Joseph Brot introduced  a game with abbreviations they were paying a hommage to What Would Thomas Bernhard do and its #WWTBD. Thomas Bernhard, who floated as a critical patron over the festival, acted as a constant.

 

Joseph Brot x Kunsthalle Wien

WWTBE – What Would Thomas Bernhard Eat.

17.5.2013 – 26.5.2013

 

Design: Martin Dvorak

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