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Michael Wuerges works as a brand and communication strategist with a passion for human behavioural patterns and the influence of technology in creating connections between people and brands, especially in the cultural sector.

After completing his degree in design strategy, Wuerges worked as an art consultant before pursuing a career as a strategist with Springer & Jacoby and Jung von Matt in Hamburg, two of Germany’s most creative agencies, where he worked with some of the world’s most loved brands such as Coca-Cola, Bonaqa or ebay.

The space where the arts, branding, creativity, design and education meet has always exerted a strong fascination on him. With his arrival in Vienna he therefore took the opportunity to work as Brand Manager and, shortly after, as Head of Strategy and Marketing at the Kunsthalle Wien, Vienna’s contemporary arts space, where he was occupied with aligning the institution’s strategy and its offer with the visitor behaviour and needs.

His work as Head of Strategy and Marketing involved leading through disruptive approaches such as the introduction of a completely flexible award-winning identity for the Kunsthalle Wien, designed by belgian designer Boy Vereecken, which was until then unheard of in the cultural sector.

Frequently working in collaboration with other strategists, creatives and institutions, the intention is to create fresh, forward looking, unknown experiences for customers, students and visitors.

Michael Wuerges
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I’m Isa Genzken, the only female fool.

 

Isa Genzken described herself in the self-chosen title of her exhibition at Kunsthalle Wien as the The Only Female Fool. She is one of the most important contemporary artists, and her artistic practice is characterized by a wide spectrum of media and forms, although her roots in sculpture always remain visible.

 

This exhibition focused on special aspects of her oeuvre: the mirror motif, the examination of architecture, space as a social sphere, collaborations with other artists and her admiration of Michael Jackson.

 

Therefore the mirror motif was choosen as one of the key visuals for the communication, which included posters, invitation cards and an iconic billboard of Michael Jackson radiating from the portico of the Winterreithalle at the Museumsquartier: a symbol of disco and excess.

 

I’m Isa Genzken, the only female fool.
Kunsthalle Wien Museumsquartier
28.5.2014 – 7.9.2014

 

#FemaleFool

 

Design: Boy Vereecken
Curator: Nicolaus Schafhausen

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