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Michael Wuerges works as a brand and communication strategist with a passion for human behavioural patterns and the influence of technology in creating connections between people and brands, especially in the cultural sector.

After completing his degree in design strategy, Wuerges worked as an art consultant before pursuing a career as a strategist with Springer & Jacoby and Jung von Matt in Hamburg, two of Germany’s most creative agencies, where he worked with some of the world’s most loved brands such as Coca-Cola, Bonaqa or ebay.

The space where the arts, branding, creativity, design and education meet has always exerted a strong fascination on him. With his arrival in Vienna he therefore took the opportunity to work as Brand Manager and, shortly after, as Head of Strategy and Marketing at the Kunsthalle Wien, Vienna’s contemporary arts space, where he was occupied with aligning the institution’s strategy and its offer with the visitor behaviour and needs.

His work as Head of Strategy and Marketing involved leading through disruptive approaches such as the introduction of a completely flexible award-winning identity for the Kunsthalle Wien, designed by belgian designer Boy Vereecken, which was until then unheard of in the cultural sector.

Frequently working in collaboration with other strategists, creatives and institutions, the intention is to create fresh, forward looking, unknown experiences for customers, students and visitors.

Michael Wuerges
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Get Ready for Art

 

Many people interested in art have reservations concerning contemporary art. Some may feel embarassed for not knowing the names of the contemporary artists or they hate to admit that they don’t understand what they stand in front of. This unfounded, yet existent, “fear of the unknown“ represents a threshold for many which the annual ticket of the Kunsthalle Wien wanted to do away with. With the promise of "Get Ready for Art" Kunsthalle Wien introduces the common visitor to contemporary art, in a light-hearted non-elitist way, thus enabling a better understanding of the art world for the less involved.

 

Du denkst Abramovic ist ein russischer Millionär?
- Get Ready for Art!

Du denkst bei McCarthy an die Beatles?
- Get Ready for Art!

Du denkst Urs Fischer ist der Enkel von Heinz?
- Get Ready for Art!

Du denkst bei Snow an Spiegel und Kreditkarte?
- Get Ready for Art!

 

Design: Agnes Wartner

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