Dialogue Social Enterprise
In a society that is becoming increasingly performance-oriented and emotionally numb, people have developed an increased awareness for personal experiences, sometimes even an escape from daily routine, in search of excitement, personal learning or inspiration in life.
Dialogue Social Enterprise offers social awareness exhibitions and workshops, while creating jobs for marginalized and disadvantaged people worldwide. It is a social enterprise which pursues the social mission of changing the mind set towards disability and diversity, in other words: the ’Otherness’.
To accomplish these goals, founder Andreas Heinecke and his team developed a social franchise system and worked with local social entrepreneurs in partnership globally. Three formats represent the mission of Dialogue Social Enterprise:
Dialogue in the Dark: exhibition and workshops in complete darkness to explore the unseen with the guidance of blind people and to overcome the fear of contact with blindness.
Dialogue in Silence: exhibition and workshops in complete silence enabling empathy for the challenges and opportunities of non-verbal communication facilitated by deaf people.
Dialogue with Time: An experimental play about the art of aging facilitated by senior citizens.
A new visual identity was developed, including name creation, brand strategy and brand architecture alignment, in order to strengthen international recognition for the enterprise. The brand idea of growing by entering into a dialogue helped restructure the portfolio of the various exhibition formats, which previously followed a fragmented and inconsistent nomenclature across countries, and united them under the lead term „Dialogue“. The idea of „Dialogue“ also runs like a central theme across all points of touch, from the newly developed brandmark to exhibitions and communication material. All focus now on the idea of an encounter with the Otherness, a „Dialogue“, as an enriching experience.
Springer & Jacoby / Landor Associates
Design: Daniel Risch, Tom Karenford