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Michael Wuerges works as a brand and communication strategist with a passion for human behavioural patterns and the influence of technology in creating connections between people and brands, especially in the cultural sector.

After completing his degree in design strategy, Wuerges worked as an art consultant before pursuing a career as a strategist with Springer & Jacoby and Jung von Matt in Hamburg, two of Germany’s most creative agencies, where he worked with some of the world’s most loved brands such as Coca-Cola, Bonaqa or ebay.

The space where the arts, branding, creativity, design and education meet has always exerted a strong fascination on him. With his arrival in Vienna he therefore took the opportunity to work as Brand Manager and, shortly after, as Head of Strategy and Marketing at the Kunsthalle Wien, Vienna’s contemporary arts space, where he was occupied with aligning the institution’s strategy and its offer with the visitor behaviour and needs.

His work as Head of Strategy and Marketing involved leading through disruptive approaches such as the introduction of a completely flexible award-winning identity for the Kunsthalle Wien, designed by belgian designer Boy Vereecken, which was until then unheard of in the cultural sector.

Frequently working in collaboration with other strategists, creatives and institutions, the intention is to create fresh, forward looking, unknown experiences for customers, students and visitors.

Michael Wuerges
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Dialogue Social Enterprise

 

In a society that is becoming increasingly performance-oriented and emotionally numb, people have developed an increased awareness for personal experiences, sometimes even an escape from daily routine, in search of excitement, personal learning or inspiration in life.

 

Dialogue Social Enterprise offers social awareness exhibitions and workshops, while creating jobs for marginalized and disadvantaged people worldwide. It is a social enterprise which pursues the social mission of changing the mind set towards disability and diversity, in other words: the ’Otherness’.

To accomplish these goals, founder Andreas Heinecke and his team developed a social franchise system and worked with local social entrepreneurs in partnership globally. Three formats represent the mission of Dialogue Social Enterprise:
Dialogue in the Dark: exhibition and workshops in complete darkness to explore the unseen with the guidance of blind people and to overcome the fear of contact with blindness.


Dialogue in Silence: exhibition and workshops in complete silence enabling empathy for the challenges and opportunities of non-verbal communication facilitated by deaf people.
Dialogue with Time: An experimental play about the art of aging facilitated by senior citizens.

 

A new visual identity was developed, including name creation, brand strategy and brand architecture alignment, in order to strengthen international recognition for the enterprise. The brand idea of growing by entering into a dialogue helped restructure the portfolio of the various exhibition formats, which previously followed a fragmented and inconsistent nomenclature across countries, and united them under the lead term „Dialogue“. The idea of „Dialogue“ also runs like a central theme across all points of touch, from the newly developed brandmark to exhibitions and communication material. All focus now on the idea of an encounter with the Otherness, a „Dialogue“, as an enriching experience.

 

Springer & Jacoby / Landor Associates

Design: Daniel Risch, Tom Karenford

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