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Michael Wuerges works as a brand and communication strategist with a passion for human behavioural patterns and the influence of technology in creating connections between people and brands, especially in the cultural sector.

After completing his degree in design strategy, Wuerges worked as an art consultant before pursuing a career as a strategist with Springer & Jacoby and Jung von Matt in Hamburg, two of Germany’s most creative agencies, where he worked with some of the world’s most loved brands such as Coca-Cola, Bonaqa or ebay.

The space where the arts, branding, creativity, design and education meet has always exerted a strong fascination on him. With his arrival in Vienna he therefore took the opportunity to work as Brand Manager and, shortly after, as Head of Strategy and Marketing at the Kunsthalle Wien, Vienna’s contemporary arts space, where he was occupied with aligning the institution’s strategy and its offer with the visitor behaviour and needs.

His work as Head of Strategy and Marketing involved leading through disruptive approaches such as the introduction of a completely flexible award-winning identity for the Kunsthalle Wien, designed by belgian designer Boy Vereecken, which was until then unheard of in the cultural sector.

Frequently working in collaboration with other strategists, creatives and institutions, the intention is to create fresh, forward looking, unknown experiences for customers, students and visitors.

Michael Wuerges
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Das Wunder des Lebens (The Miracle of Life)


The works by Jos de Gruyter and Harald Thys are dedicated to the absurdity of everyday life. In their first solo show in Austria, the public was challenged to find orientation in between truth and fiction: around 400 drawings which, according to the artists, showed everything they could personally imagine, where mounted on a formation of numerous room-divider “barricades”.

 

“We envisage the large exhibition space as a place of silence, in which the only thing you hear is the faint sound of a fountain and the only thing you see is 400 drawings. There won’t be any colour anywhere in the exhibition - only black and white.” That’s how Jos de Gruyter and Harald Thys described their own exhibition at the Kunsthalle Wien. It ist he same fundamental belief in strict formality that caused Jos de Gruyter and Harald Thys to create a special eagle as a key visual for the communication for Das Wunder des Lebens.

Das Wunder des Lebens (The Miracle of Life) was a cooperation with the Museum van Hedendaagse Kunst / M HKA, Antwerp

 

Das Wunder des Lebens (The Miracle of Life)
Kunsthalle Wien Museumsquartier
7.2.2014 – 10.5.2014

 

#JDGHT

 

Design: Boy Vereecken

Curators: Lucas Gehrmann, Nicolaus Schafhausen

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